Service, Hospitality and Tourism Management
This programme is closed for the time being
The Service, Hospitality and Tourism Management Programme is available for admission twice a year (September/February). It is a two year programme and provides job opportunities within tourism, hotel and catering as well as entertainment.
Areas of expertise are management, marketing, personnel and development. Utilizing the combined knowledge of commercial, cultural and innovative aspects and principles of sustainable development with methodical considerations in the planning and organization of services. Employment most often found in middle management, but becoming an entrepreneur or working with trainees is also an option. It equips you to interact and collaborate in management teams and effectively build customer relations with people from various educational, linguistic and cultural backgrounds.
The programme is progressive and depending on your area of specialization you work within:
- Tourism Management i.e. in booking, tourist and travel agencies, charter and cruise tourism.
- Hotel and Restaurant Management i.e. at conference centers, hotels, restaurants, spa and wellness and B&B.
- Service Management i.e. consulting and training companies, health and treatment centers.
Internship and Thesis
Part of the educations takes place in close cooperation with practical cases and the industry. You must complete a 13-week compulsory internship within your choice of specialty. Either in a Danish or international company. Choices of specialty are between:
- Tourism
- The Hotel and Restaurant Management
- Service Management
Further Education
A Service, Hospitality and Tourism Management Degree gives you access to following top-up programs:
- P.Ba in International Hospitality Management
- Innovation
A top-up takes one and a half years.
A top-up gives access to Master’s programs. The vast majority of graduates choose to get a job and get some work experience prior to further studies.
- Tourism Management
- Service and Hospitality Management
Title | Academy Profession (AP) degree in Service, Hospitality and Tourism Management |
Level | Short cycle – EQF/NQF level 5 |
Duration | 2 year(s) |
ECTS point | 120 |
Language | English |
Location |
Lyngvej 21, 4600 Køge |


During the programme you will be working with practical and theoretical areas covering the following subjects:
The compulsory subjects are:
Methodology
- Methodology and research methods
Service Organisation
- Business Economics
- Service Management
- Macro Economics
- Service Industry Competences
Organisation development
- Leadership
- Human Resource Management
Planning
- Strategy and Business Development
- International Marketing
Communication
- Cultural Studies
- Customer Relations
Elective Subjects
- Service Management (only in Køge)
- Hotel and Restaurant Management (in Slagelse and Køge)
- Tourism Management (in Slagelse and Køge)
- Sport and Event Management (only in Slagelse)
The third semester is a term of internship. You will be encouraged to utilize your education in a more practical manner. Internships with a variety of companies can be performed giving 13 weeks of academic credit. During the internship, you will participate in the completion of several different tasks together with one or more of the company’s employees. You can choose to complete your internship in Denmark or abroad.
For admission to the AP degree programme Service, Hospitality and Tourism Management the following qualifications are required:
Admission requirements for AP Degree Programmes
For admission to the international AP Degree Programmes at Zealand, the following qualifications are required:
From Denmark and Scandinavia
A general upper secondary education in Denmark/Scandinavia (Upper Secondary School Leaving Examination, Higher Commercial Examination, Higher Technical Examination or Higher Preparatory Examination)
From UK countries and countries with at similar educational system
General Certificate of Secondary Education, GCSE in combination with Advanced level exams: At least two subjects at A-level in combination with 5 GCSE exams.
From other European countries
The equivalent to Upper Secondary School Leaving Examination.
From United States and countries with a similar educational system
High school diploma from the United States
From African countries, India, China and other Asian countries
The equivalent to Upper Secondary School Leaving Examination
From South- and Latin American countries
The equivalent to Upper Secondary School Leaving Examination
International Baccalaureate (IB)
International Baccalaureate Diploma satisfies the minimum requirements for admission to an AP programme. You need the following documentation: Diploma Programme (DP) Course Results or IB Certificate with a minimum grade of 3 in all 6 subjects and at least 3 subjects at Higher Level (HL) and IB Diploma with “Diploma Programme Results or IB Diploma.
Other international qualifications
European Baccalaureate (EB), Dansk/Fransk Baccalauréat (DFB), Option Internationale de Baccalauréat (OIB), or Dansk-Tysk Studentereksamen (DIAP)
For further details, please check the specific country here: International qualifications for entry to undergraduate programmes
Mathematics or Business Economics
Programme | Required level |
AP Computer Science | Mathematics B-level |
AP Commerce Management | Mathematics or Business Economics D-level |
AP Marketing Management | Mathematics or Business Economics B-level |
AP Service, Hospitality and Tourism Management | Mathematics or Business Economics C-level |
AP Multimedia Design and Communication | Mathematics or Business Economics C-level |
AP Logistics | Mathematics or Business Economics C-level |
B-level | 250 hours of 60 minutes |
C-level | 125 hours of 60 minutes |
D-level | Mathematics from 1st to 10th grade – no specific number of hours |
It is only the last three years of your Upper Secondary Education, which are relevant when you calculate the number of hours. Please send an e-mail to apply@zibat.dk and request a verification form to be filled in by your school, if necessary. |
English Proficiency
The applicants must submit one of the following tests to prove their English proficiency:
Test | Score (minimum) |
Danish B-level in English | 3,0 (average) |
IELTS (academic) | 6.5 |
TOEFL iBT (internet based) | 83 |
PTE Academic – Pearson Test of English | 58 |
CPE Cambridge Certificate of Proficiency in English | Grade C |
CAE Cambridge Certificate in Advanced English | Grade C |
FCE Cambridge First Certificate of English | Grade A |
Other official proficiency tests with an equivalent level may be recognised on an individual basis according to the CEFR, Common European Framework |
Test results must not be more than two years old at the time of application.
An applicant may ask for an exemption concerning the English test, if he/she has acquired sufficient English proficiency in other ways, e.g. native speakers, extended work/studies in an English speaking country, the international or the European Baccalaureate.
Selection criteria
Due to the limited number of places available, admissions are allocated in different quotas: Quota 1 and 2. Applicants with non-EU qualifications, will only be considered according to quota 2 as we cannot do an assessment of the grade point average.
Quota 1 admissions are allocated according to the grade point average of an upper secondary education. The grade point averages needed for admission will be published at the end of the admission process each year.
Quota 2 admissions are allocated according to our quota 2 criteria, which you can find here. Zealand will make an overall evaluation and rating of the applicants, which we may supplement with an admission interview.
- Service, Hospitality and Tourism Management - 2022
- Service, Hospitality and Tourism Management – - 2022 Winter edition
- Service, Hospitality and Tourism Management - 2021 Summer edition
- Service, Hospitality and Tourism Management - 2021 Summer edition (Electives catalogue)
- Curriculum Service, Hospitality and Tourism Management - 2021 Winter edition
- Service, Hospitality and Tourism Management - 2021 Winter edition (Electives catalogue)
- Service, Hospitality and Tourism Management - 2020 Summer edition
- Service, Hospitality and Tourism Management - 2020 Summer edition (Electives catalogue)
- Service, Hospitality and Tourism Management - 2019-2021 Summer edition
- Service, Hospitality and Tourism Management - 2017 - 2019 Summer edition
- Service, Hospitality and Tourism Management - 2017 - 2019 Winter edition
- Service, Hospitality and Tourism Management - 2016 - 2018 Summer edition
- Service, Hospitality and Tourism Management - 2015 - 2017 Summer edition
- Service, Hospitality and Tourism Management - 2014 - 2016 Winter edition
- Service, Hospitality and Tourism Management - 2017-2019 Winter edition
All full-time programmes at Zealand contain an obligatory internship period that lasts between 10 and 40 weeks.
The internship period’s length and placement during the programme depend on the programme, but the internship is usually placed during the last semester of the programme and will be followed by your final exam project.
As an EU or EEA citizen you can apply for SU for a full time study programme in Denmark. You need to be aware of the requirements in order for to receive SU in Denmark as a foreign citizen.
Public transportation discount
You can apply for public transportation discount if you are enrolled as a full time student at a higher education programme. All students, regardless of origin, can apply for an “ungdomskort” (youth card); however, you will need to have a CPR number (Danish social security number) in order to apply.