Academy of Technologies and Business

International Sales and Marketing Management (PBA)

This programme is closed This programme is closed

This programme is closed for the time being

The international sales and marketing management programme is aimed at students wishing to have the right mix of sales and marketing competences in jobs such as: International Sales Representative, Executive Sales Supporter, Key Account Manager, Sales Planner, Assistant Sales Manager, Sales Manager, Sales and Marketing Coordinator.

There is a growing demand for employees within international sales and marketing and the programme reflects the ever growing internationalisation of the business community – especially the segment of small and medium sized companies.

The syllabus and learning objectives of the programme are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments. You will gain thorough insight into Marketing, Logistics, Management and Organisation, Finance and Economics, and Business Law.

The purpose of the programme is to qualify the students to work independently in analysing, planning and implementing domestic and international marketing activities in trade, production and service industries.

The Bachelor of International Sales and Marketing Management Programme is a 1.5 year top-up that requires an AP Degree for admission.

  • International Sales Representative
  • Executive Sales Supporter
  • Key Account Manager
  • Sales Planner
  • Assistant Sales Manager
  • Sales Manager
  • Sales and Marketing Coordinator

Note: August/September study start is for Roskilde and Næstved. January/February study start is for Roskilde only!

TitleProfessional Bachelor’s degree in International Sales and Marketing Management
Level First cycle – EQF/NQF level 6
Duration1½ year(s)
ECTS point90
Location Femøvej 3, 4700 Næstved
Maglegårdsvej 2, 4000 Roskilde
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International Sales - Jakob

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International Sales - Animation

What does the programme contain?

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Programme description

The study programme is a 1½ year full-time programme which corresponds to 90 ECTS credits.
The programme is divided into three semesters including a company internship and a bachelor project in a company. During the first two semesters of the programme you will be working with practical and theoretical areas covering the following subjects:
The compulsory subjects of the programme are:

  • Strategy, Organisation/Management, and Logistics
  • Sales and Marketing
  • Economics
  • Business Law
  • Philosophy of Science and Methods

Elective Subjects/Theme:
Together with 4-8 fellow students you study a subject chosen by you (2 subjects must be chosen/subjects vary from semester to semester)

  • International Sales
  • Strategy and Business Models
  • Innovative E-Marketing
  • Global Business

The third semester focuses on the internship and the final bachelor project.
The company internship (normally unpaid) is comparable with a full-time job with the same requirements concerning working hours, contribution, commitment and flexibility which the graduate would expect to find in his/her first job. The aims and the objectives of the internship is decided by the student and two supervisors (one from the college and one from the company). The internship period concludes with an evaluation based upon a written report made by the student and an evaluation scheme done by the company.
The Bachelor project will take the central topics of the study programme as its starting point and can contain elements from the internship. The problem statement for the project is prepared by the student, preferably in cooperation with a company.

Admission requirements

For admission to the International Marketing and Management programme the following educational qualifications are required:

  • An AP Degree in Marketing Management

You can also apply for admission with other degrees. The application will then be considered on equal terms with other applications if Zealand consider that you have qualifications corresponding to the above mentioned degree.

English at a Danish B-level, IELTS 6.5 or equivalent

When there are more applicants than available places, we base our evaluation on the following criteria:

  • Motivation letter clarifying your interest in and knowledge about the programme you applied for and Zealand Academy of Technologies and Business
  • Average grade from qualifying exam
  • Relevant work experience within the within the area of Business and Economics (internship as part of a study programme does not count)
  • Exchange stays, military service, volunteering, other relevant studies/courses (min. 3 months)

Zealand will make an overall evaluation and rating of the applicants, which we may supplement with an admission interview.


All full-time programmes at Zealand contain an obligatory internship period that lasts between 10 and 40 weeks.

The internship period’s length and placement during the programme depend on the programme, but the internship is usually placed during the last semester of the programme and will be followed by your final exam project.

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SU / Student Grants and Loans

As an EU or EEA citizen you can apply for SU for a full time study programme in Denmark. You need to be aware of the requirements in order for to receive SU in Denmark as a foreign citizen.

Read more about SU here

Public transportation discount

You can apply for public transportation discount if you are enrolled as a full time student at a higher education programme. All students, regardless of origin, can apply for an “ungdomskort” (youth card); however, you will need to have a CPR number (Danish social security number) in order to apply.

You can read more about ungdomskort here


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